Co-authored by Steve Benvenuto

August it could only be, however in Cisco time it’s the beginning of a brand-spanking-new (fiscal) year. Much like any changing of calendars, it’s time for you to have a step back and re-evaluate our priorities.

The security market represents an enormous chance of you as a partner-the Total Addressable Market in the Americas alone is $17.0B. And areas like cloud security are growing by 33%, in accordance with Gartner.

We’re seeing partners sell increasingly more of Cisco’s portfolio with added services. We are in need of you by our side now as part of your to capture the marketplace transitions and spend money on these growth areas for security:

1. Start with the platform: SecureX

Haven’t found out about it? SecureX is our simplified platform experience that connects Cisco’s integrated security portfolio to your customers’ existing infrastructure to unify visibility, enable automation, and strengthen your security. In June customers have already been quickly adopting SecureX because it became generally available back.

Join our virtual event SecureX Activate – Partner Insights Forum on September 23 for all your information you need to really get your customers activated today.

1. Let’s get SASE

Gartner has documented a shift on the market calling it Secure Access Service Edge (SASE, a.k.a. “sassy”). It’s the convergence of networking and security services in the cloud to securely connect any user or device to any application with the very best experience.

Cisco Umbrella SIG Essentials package is really a key element of our SASE strategy. Find out about how to market it and generate new business.

1. Embrace Zero Trust or Bust

Zero Trust is still a conversation happening with this customers to make sure only the proper users and devices gain access. As organizations proceed to a longer-term remote work strategy, Zero Trust security ever is more relevant than.

For Cisco, our Zero Trust model spans over the workplace, workforce, and workloads. We’ve been named a leader in the Forrester Wave as validation of our multi-year zero-trust vision and strategy.

1. Stay ahead with Breach Defense

Customers have to simplify their security operations across web, email, and endpoint to safeguard and respond to the most recent threats.

An excellent partner success example with breach defense originates from Logicalis. They helped a medical device manufacturer with a suite of Cisco solutions bundled right into a Security Choice EA. Logicalis then added on the Managed Detection and Response (MDR) service to advance the customers’ security operations capabilities further.

“It was not just a point-in-time win,” said Ron Temske, Vice President – Cybersecurity Workplace and Network Solutions at Logicalis, “however now Cisco and Logicalis have grown to be the go-to partner for several their security needs. This year we’re getting excited about providing this offering to more customers.”

Get Started Now

That we’re aligned on the priorities now, here are some methods to put them into practice:

• Take benefit of our Small Business sales motion, made to help smaller businesses strengthen their cyber security and dramatically simply.
• Show customers the worthiness of Cisco Secure solutions and offer lead pipeline for follow-up by offering free trials to your visitors.
• Drive demand generation with activities such as for example Threat Hunting Workshops. We’ve some other helpful tips for improving your security marketing.
• As always, you can expect competitive discounts and incentives to improve your profitability selling Cisco Security.

And a hot tip: bookmark The Source ebook to remain up-to-date on partner news over summer and winter.

For Cisco and our partners, the security vision is clear-to empower the global world to reach its full potential, securely. Year here’s to a fresh!

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