How many times have you been told to get your priorities straightened out? I definitely have, and little did I know how one day it would apply to data protection (DP) strategies.

When I first entered the DP game in the early 2000s, it was somewhat simple, you backed up for a few reasons. The first was that spinning disks ruled the data center, and quite frankly, they were destined to fail. The second was to cover viruses, malware, or malicious attacks like ILOVEYOU and MyDoom (I know, I just dated myself). The third was your “break glass in case of disaster” insurance policy. 

In the ever-evolving world of data protection, it seems that the role of disaster recovery (DR) has been forced to evolve significantly. With the emergence of cloud storage and services, IT organizations of all sizes can develop, store, and run nearly any type of workload in the cloud. As a result, business-critical information lives on-premises and in cloud repositories. This begs the question: how do you fully prioritize data protection and protect your organization’s data?Just How Important is DR?

DR is something that all organizations — from small and mid-sized businesses to enterprises — plan for. In today’s business landscape, where digital operations are integral to success, the potential impact of disruptions on data and operations is immense. Whether facing cyberthreats, natural disasters, or system failures, the ability to swiftly recover and resume operations is paramount for maintaining continuity, protecting assets, and preserving customer trust.

With the evolution of cyberattacks, DR is essential for IT organizations to ensure the continuity of operations and the protection of critical data in the face of unforeseen disruptions or emergencies of any kind. Whether your role sits in IT or security, DR provides a framework for the recovery of operations after an incident, minimizing downtime and mitigating potential financial losses. It bolsters organizations’ resilience against cyberthreats and other risks, safeguarding reputation and maintaining customer trust.

Leveraging the Cloud

The diversity of cloud data protection use cases continues to evolve. According to the Veeam 2024 Data Protection Trends Report, 88% of 1,200 IT professionals surveyed were leaning heavily to use a Backup as-a-Service (BaaS) or Disaster Recovery as-a-Service (DRaaS) for at least a portion of production servers. According to the report, the past five years have seen a notable rise in business continuity and disaster recovery (BC/DR) preparedness. Much of this increase is largely attributed to the adoption of cloud-based infrastructure instead of traditional secondary data centers or hot sites. By 2026, approximately 28% of organizations maintain secondary data centers with DR capabilities, while in 2020, 23% relied on cloud-hosted infrastructure for their disaster recovery needs.

Prioritizing DRaaS – Build it or Buy it? 

In today’s landscape, where organizations prioritize data protection, security, reputation, and customer trust, DRaaS emerges as a vital tool in fortifying resilience against potential disruptions.

To meet the ongoing rigors of data protection and cyber security, IT teams need to consider hardware, data protection software, backup storage and networking/bandwidth. From there, organizations need a comprehensive DR plan that outlines procedures for data recovery, system restoration, and resuming business operations in the event of a disaster. Additionally, the plan should be regularly tested and updated to ensure resilience. Continuous monitoring is often needed to ensure backup quality and replication processes, as well as for managing DR workflows.

The Veeam Cloud Service Provider Advantage

As MSPs navigate the complexities of the modern IT requirements, integrating Veeam DRaaS into their portfolio not only enhances service offerings but also reinforces their position as trusted partners in safeguarding clients’ critical assets and maintaining operational continuity. DRaaS stands as a critical component, driven by more than just technological needs.

Offering a Veeam-powered DRaaS solution is cost effective for your clients and eliminates the need for upfront investments in software and infrastructure. The Veeam rental model, allows DRaaS partners to pay for the resources they consume. It’s simple to deploy and manage. Partners can provide new customers quickly and rapidly configured DR resources. With cloud scale, Veeam DRaaS meets even the most demanding of customer requirements (without fixed infrastructure). Best of all — it’s built on Veeam’s industry leading backup and replication technology — ensuring reliable and secure data protection. With built-in encryption, data compression, and continuous monitoring businesses can trust that their critical data is safeguarded against threats. All of this is backed by Veeam-powered solutions where partners can build their DRaaS offering or buy through a network of Reseller Ready Competency Partners. This ensures that businesses have the guidance and assistance they need to maintain optimal DR readiness.

When you partner with a Veeam Cloud Service Provider, you can:  

• Expand the portfolio: Offering DRaaS through Veeam allows partners to diversify their service portfolio and meet the evolving needs of clients. Boost your value proposition, attract new customers, and strengthen client relationships.
• Get competitive: Becoming a VCSP and offering DRaaS provides partners with a competitive edge in the market. With Veeam’s trusted brand reputation and innovative technology, partners can stand out from competitors, increase market share, and drive business growth.
• Flexible pricing model: Veeam’s Pay-As-You-Grow rental model enables VCSPs to start small and scale as your customer demand grows. Volume based discounts incentivize customer growth and maximize margins. With Veeam’s predictable cost model pricing and forecasting are simple and billing is made easy for partners.
• Leverage the machine that is Veeam: Access to additional value-added services such as marketing support, technical training, and certification programs empowers partners to distinguish their offerings in the market.

Within data protection, DR has evolved significantly, becoming paramount for organizations of all sizes. From mitigating cyberthreats to addressing natural disasters, the ability to swiftly recover operations is crucial for continuity and customer trust. As organizations increase reliance on cloud workloads as well as grapple with the fusion of on-premises and cloud repositories for business-critical data, the question of how to fully safeguard this information becomes paramount. I can hear them now… “Get those priorities straight!”

No matter how much you plan for it cyberattacks or data center disasters cause a reaction. With better DR planning in place those reactions turn into resilience.

Partnering with Veeam brings access to leading-edge technology, diverse service portfolios, and competitive advantages. With Veeam, partners gain not only advanced solutions but also comprehensive support and resources to thrive in today’s digital landscape.

Veeam recently published The Service Providers’ Path to Exceptional DRaaS, a comprehensive e-book to help service providers get a comprehensive understanding of DRaaS and how to best build the right DRaaS approach for your customers. The eBook goes into depth on the Veeam DRaaS offering, what service providers should consider when building a DRaaS offering, how Veeam supports providers with DRaaS and more.

Ensure your customers’ business is protected no matter what disaster strikes. Check out The Service Providers’ Path to Exceptional DRaaS With Veeam.

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